Most Popular Christmas Toys
Most Popular Christmas Toys in 2024 are already flying off the shelves across the UK.
From plush collectibles to screen-free tech toys, this year’s must-haves are lighting up wishlists and vanishing from stock fast.
Whether you’re shopping early to avoid disappointment or racing for last-minute gems, this guide reveals the toys dominating festive demand—and where to buy them before they sell out.
We’ve combined real-time retail data, social media buzz, and insights from the Top 10 Christmas Toys 2024 list to bring you the most up-to-date view of this year’s hot sellers.
These toys aren’t just popular—they’re Christmas miracles waiting to be unwrapped.
For further insights, see The Guardian’s feature on the best Christmas toys of 2024 and Which?’s analysis of trending toys and where to find them cheapest. For our own methods, check How We Review Toys.
Top Trending Toys This Season
The Most Popular Christmas Toys right now are racking up sales across major retailers like Amazon, Argos, and Smyths.
Here’s a rundown of the most in-demand gifts for 2024, with UK pricing:
- Bitzee – £24.99, ages 5+. This tactile digital pet responds to touch, tilt, and sound—think Tamagotchi for a new generation. A massive hit at Amazon and Smyths.
- Barbie Pop Reveal – £179.99, ages 3+. A deluxe 3-storey playset with lights, a slide, and 75+ accessories. Selling fast at Argos and Very.
- Squishmallows – £14.99, ages 2+. New 2024 designs (dragons, frogs, unicorns) are trending across The Entertainer and Amazon UK.
- Pokémon 151 Elite Trainer Box – £49.99, ages 6+. A nostalgic card set with Gen 1 favourites like Charizard. Collectors are snapping this up nationwide.
- Furby – £59.99, ages 6+. The interactive 90s classic is back with over 600 responses and a modern twist. Flying off shelves at Smyths.
- Hot Wheels T-Rex Transporter – £49.99, ages 4+. A roaring hauler with lights and sound. Huge demand at Argos and Smyths.
Want more picks? Visit our Top 10 Toys This Christmas for a curated shortlist of festive legends.
Why These Toys Are So Popular
What makes these toys fly off the shelves? Several 2024 trends are driving their popularity:
- Gaming Tie-Ins – Products linked to Pokémon, Minecraft, and Roblox continue to dominate among ages 6–12.
- Streaming Success – Toys from shows like Gabby’s Dollhouse and Bluey tap into preschool audiences.
- Unboxing Magic – Surprise toys like Magic Mixies Pixlings (£19.99) make every reveal exciting.
- Tech + Touch – Interactive picks like Bitzee combine physical play with smart tech features.
- Soft & Sensory – Squishmallows offer cuddly comfort while staying fun to collect.
The brands behind these toys—MGA, Mattel, Hasbro, and LEGO—are masters of capturing what kids love. It shows.
How Social Media Fuels the Craze
Platforms like TikTok and Instagram have been instrumental in creating toy frenzy this year.
Unboxings of Bitzee, Squishmallow hauls, and surprise reveals of Magic Mixies have gone viral, leading to instant sell-outs.
Retailers scramble to restock as influencers show off features, packaging, and collector sets.
Follow your favourite brands on social media for sneak peeks and flash sales.
Our Christmas Toy Deals page is also updated with the latest offers across major retailers.
Where to Buy the Most Popular Toys
Here’s where to snag the Most Popular Christmas Toys in 2024 before they disappear:
- Amazon UK – Offers Prime next-day/same-day on top toys like Pokémon 151. Great for bundles too.
- Argos – Real-time stock checker and same-day click-and-collect. Ideal for toys like the Barbie Pop Reveal.
- Smyths Toys – Excellent stock rotation, free delivery over £20. Bitzee and Furby regularly refreshed.
- The Entertainer – Great for Squishmallows and stocking fillers. Reliable click-and-collect.
- Very.co.uk – Perfect for deals on larger items. Check multi-buy discounts.
Need more options? Our Best Places to Buy Christmas Toys Online guide breaks down the fastest and cheapest options.
Top Toy Brands Dominating 2024
The Most Popular Christmas Toys often come from just a handful of trusted brands.
Here’s who’s topping the charts this year:
- MGA Entertainment – Behind viral hits like Bitzee and L.O.L. Surprise, MGA nails both tech and collectability.
- Mattel – Makers of Barbie, Hot Wheels, and Fisher-Price. Consistent festive favourites.
- LEGO – Their Technic, Friends, and Minecraft sets cater to a broad age range and remain perennial Christmas bestsellers.
- Jazwares – Creators of Squishmallows and Pokémon merchandise that continues to dominate plush aisles.
- Hasbro – Classics like Furby, NERF, and Play-Doh ensure they stay on top.
Explore our Top LEGO Toys and Top Hasbro Toys roundups for more gift inspiration by brand.
Popular Toys by Age Group
Not every toy suits every child. Here’s how 2024’s top toys break down by age:
Ages 3–5
- Gabby Girl Doll – £14.99. A favourite for preschool roleplay, inspired by the Netflix hit.
- Bluey Dance Mat – £29.99. Encourages active play and giggles for younger kids.
- Cozy Dozys Mystery Bear – £24.99. Plush pals with accessories, a huge hit for toddlers.
Ages 6–9
- Bitzee – £24.99. Tactile, collectable, and screen-free. The toy of the moment.
- Hot Wheels T-Rex Transporter – £49.99. Fast, loud, and full of action.
- Luluroo Surprise Friends – £19.99. Mystery toys with huge collector appeal.
Ages 10+
- Pokémon 151 Elite Box – £49.99. Great for fans of the original series.
- Furby – £59.99. Quirky, interactive, and packed with nostalgia.
- UNO Showdown – £12.99. A party hit and perfect for family Christmas gaming.
For even more age-based ideas, head to our Toys Every Kid Wants 2025 list.
Sustainable Toy Choices
Eco-conscious families will be happy to know that many Most Popular Christmas Toys in 2024 embrace greener production:
- LEGO – Using plant-based plastics and sustainable packaging in popular sets.
- Squishmallows – Soft, durable, and built for long-term cuddles—not landfill.
- Hasbro – Increased recyclable materials in Play-Doh packaging and other products.
Budget-Friendly Alternatives
Popular doesn’t always mean pricey. Here are smart swaps to keep your wallet happy:
- Instead of Barbie Dreamhouse (£179.99) – Opt for a Barbie Fashion Closet (£29.99) or single dolls from £10.
- Instead of Bitzee (£24.99) – Try lower-cost digital pets (£10–15) at Smyths or Argos.
- Instead of Pokémon 151 Box (£49.99) – Grab individual booster packs (£4–8) from Amazon or The Entertainer.
Visit our Cheapest Christmas Toys guide for more frugal finds.
How to Shop Smart for Popular Toys
These tips will help you beat the crowds and grab your favourite toys before they’re gone:
- Set Stock Alerts – Amazon and Smyths let you track products like Bitzee in real time.
- Click-and-Collect is King – Especially at Argos and Smyths. Reserve online and pick up the same day.
- Use Voucher Codes – Check Very and The Entertainer for bundle savings or free shipping offers.
- Monitor Flash Sales – Sites like HotUKDeals alert you to sudden LEGO or Pokémon discounts.
- Bundle Wisely – Grab multiple items from the same store to reduce delivery costs and time.
Our Christmas Toy Deals page is updated constantly with the latest promotions.
Final Word – Popular Toys Don’t Wait Around
The Most Popular Christmas Toys of 2024 won’t hang around for long.
If you want your child’s favourites under the tree—whether it’s a Bitzee, Squishmallows, or Pokémon 151—act fast, use our links, and don’t leave it too late.
Need to plan ahead? Our Best Christmas Toys 2025 preview guide has you covered for next year.
Let’s make this Christmas magical.