Top 10 Toys This Christmas
The Top 10 Toys This Christmas are set to make 2024’s festive season a blockbuster, delivering joy to kids across the UK with gifts that top every wishlist. Handpicked by the Toy Retailers Association’s prestigious Top 10 Christmas Toys list, these toys blend cutting-edge innovation, nostalgic charm, and endless play possibilities. For a retailer’s overview of seasonal favourites, see the John Lewis Best Christmas Toys guide, and learn more about our criteria on How We Review Toys.
Whether you’re shopping for a curious toddler, a creative pre-schooler, or a tech-savvy teen, this guide highlights the must-have gifts that will dominate Santa’s sleigh this December.
Navigating the Christmas shopping rush can feel overwhelming, but this curated selection simplifies the process. From cuddly plushies to interactive playsets, these toys are designed to spark imagination, encourage learning, and create lasting memories.
Let’s dive into the Top 10 Toys This Christmas and discover why they’re the perfect gifts for 2024.
Why These Toys Are Christmas 2024’s Best
The Top 10 Christmas Toys list is more than a popularity contest—it’s a carefully crafted selection based on innovation, play value, safety, and market trends. Each toy is vetted by industry experts to ensure it delivers fun and quality, making them reliable choices for gift-givers.
Brands like LEGO, Mattel, Hasbro, and Jazwares dominate the list, known for their ability to create toys that captivate and endure.
What sets 2024’s toys apart? First, there’s a strong focus on screen-free interactivity, addressing parents’ concerns about digital overload. Toys like Bitzee use haptic feedback to mimic digital experiences without screens.
Second, nostalgia is a major driver, with revamped classics like Furby appealing to both kids and parents. Finally, versatility ensures these toys suit a range of ages and interests, from sensory play to complex builds.
Social media amplifies the excitement, with TikTok and Instagram showcasing unboxing videos and play demos that fuel demand. As a result, these toys are already trending, making them hot commodities.
Whether you’re after a collectible or a showstopping playset, these picks guarantee smiles on Christmas morning.
The Top 10 Toys This Christmas 2024
Here’s the definitive lineup of the Top 10 Toys This Christmas, each packed with unique features to delight kids and make gifting a breeze. Prices are in GBP£, reflecting UK retail standards:
- Bitzee Interactive Pet
Bitzee brings virtual pets into the real world with a screen-free, holographic-style experience. Kids interact through touch, tilt, and sound, feeding and nurturing their pet as it evolves into new forms with mini-games. - Priced at £24.99, it’s ideal for ages 5+, teaching responsibility while reducing screen time. Its collectible nature and vibrant design make it a standout for kids who love surprises.
- Barbie Dreamhouse 2024
This iconic playset, priced at £179.99, is a storytelling powerhouse for ages 3+. Standing over three feet tall, it features a working elevator, multicoloured lights, a slide, and over 75 accessories, including furniture and a pet puppy. - From hosting pool parties to redesigning rooms, it sparks endless role-play, fostering creativity and social skills.
- LEGO McLaren Formula 1 Race Car
With 1,642 pieces, this Formula 1 car model offers a challenging build for ages 10+. Priced at £189.99, it boasts functional steering, suspension, and a V6 engine with moving pistons, appealing to car enthusiasts and LEGO fans. - The process hones patience and spatial reasoning, while the finished model serves as a stunning display piece.
- Magic Mixies Pixlings
Priced at £19.99, this magical unboxing experience captivates ages 4+. Kids mix a potion in a bottle, chant a spell, and watch a shimmering Pixling doll with themed wings emerge. - The surprise element and collectible designs fuel imaginative play, making it perfect for fantasy lovers who enjoy theatrical reveals.
- Squishmallows 16-Inch Plush
These ultra-soft plush toys, at £14.99, are a sensory delight for ages 2+. New 2024 characters like dragons, unicorns, and festive designs add to their collectible appeal. - Squishmallows provide comfort, encourage storytelling, and double as room decor, making them a versatile gift for cuddly kids.
- Beast Lab
This £69.99 science-themed set lets kids aged 5+ create a roaring beast through a fizzing, bubbling experiment. Mixing water, powders, and bio-ingredients triggers mist and sounds, blending STEM learning with dramatic play. - Multiple beasts to unlock ensure high replay value, perfect for budding scientists.
- Gabby’s Dollhouse Gabby Girl Doll
Inspired by the Netflix series, this £24.99 doll for ages 3+ features pop-up cat ears and a detailed outfit. - It encourages role-play, especially when paired with the dollhouse playset, fostering creativity and language skills as kids recreate episodes or invent new adventures.
- Pokémon 151 Elite Trainer Box
Priced at £49.99, this nostalgic set celebrates the original 151 Pokémon with booster packs, promo cards, and accessories. Ideal for ages 6+, it appeals to collectors and battlers, promoting strategic thinking and social interaction through trading and gameplay. - Rare cards like Charizard are a big draw.
- Furby 2024
The iconic Furby, at £59.99, returns with over 600 responses, light-up features, and modes like singing and fortune-telling. For ages 6+, it evolves based on interaction, teaching empathy and delivering quirky fun. - Its nostalgic appeal resonates with parents and kids alike.
- Hot Wheels T-Rex Transport Hauler
This £49.99 dino-themed truck for ages 4+ roars, hauls, and launches cars, holding over 20 vehicles. With lights and sounds, it combines action and adventure, appealing to car and dinosaur fans. - It enhances coordination and storytelling skills.
These ten toys are just the start. The full Top 10 Christmas Toys 2025 list includes 20 picks, offering even more variety, from craft kits to action figures.
Explore the complete selection to find the perfect match for your child’s passions.
Trends Driving the Top 10 Toys This Christmas
The Top 10 Toys This Christmas reflect 2024’s hottest toy trends. Screen-free interactivity is a major theme, with toys like Bitzee using sensors and haptics to mimic digital play without screens, addressing parental concerns about excessive device use.
Nostalgia also plays a big role, with Furby and Pokémon tapping into fond memories for parents while captivating new fans.
Unboxing experiences, like Beast Lab and Magic Mixies Pixlings, add a layer of excitement with theatrical reveals, making the gift-opening moment special.
Meanwhile, collectibles like Squishmallows and Pokémon cards encourage trading and personalisation, fostering social connections.
Educational value is another focus, with toys like Beast Lab introducing STEM concepts and LEGO promoting problem-solving.
Sustainability is gaining traction, with brands like LEGO exploring eco-friendly materials. Inclusivity is also key, with diverse representations in dolls and figures ensuring every child feels seen. For a longer-view perspective on how festive favourites evolve, see our History of Christmas Toys.
When to Shop for These Must-Have Toys
Timing is everything when securing the Top 10 Toys This Christmas. Popular picks like Bitzee, Squishmallows, and the Barbie Dreamhouse often sell out by early December, with stock shortages reported as early as Black Friday.
To avoid disappointment, experts suggest shopping before mid-November.
For the best savings, check our Christmas Toy Deals page, updated weekly with discounts, bundles, and flash sales from retailers like Amazon, Smyths Toys, and Argos.
Budget shoppers can explore our Cheapest Christmas Toys guide for gifts under £20 that deliver big fun, like Squishmallows or smaller Pokémon sets.
To stay ahead, set stock alerts on retailer websites or opt for click-and-collect to secure your purchase.
Early shopping not only guarantees availability but also helps you avoid last-minute delivery delays, ensuring a stress-free festive season.
How to Choose the Perfect Toy
Selecting from the Top 10 Toys This Christmas involves matching the gift to the child’s age, interests, and play style.
For toddlers (ages 2–4), Squishmallows and Gabby’s Dollhouse dolls offer safe, sensory-rich play that encourages exploration.
Pre-schoolers (ages 4–6) thrive with interactive toys like Bitzee or Magic Mixies Pixlings, which spark imagination through surprises.
For older kids (ages 6–10), Beast Lab and Furby provide engaging, hands-on experiences, while LEGO Technic and Pokémon cards appeal to ages 10+ with complex builds and strategic gameplay.
Consider the child’s personality—creative kids will love the Barbie Dreamhouse’s storytelling potential, while action-oriented children will gravitate to the Hot Wheels T-Rex Hauler.
Practical factors matter too. Compact toys like Bitzee are easy to store, while larger sets like the Barbie Dreamhouse require dedicated space.
Noise levels are another consideration—Furby’s chatter or Beast Lab’s roars may suit lively households better.
For tailored recommendations, browse our Must-Have Christmas Toys and Toys Every Kid Wants in 2025 guides.
Involving kids in the process, such as reviewing their wishlists, ensures the gift resonates.
Safety is paramount, and all Top 10 Christmas Toys picks are rigorously tested, but always check age guidelines to match developmental stages.
Toy Safety Tips for a Worry-Free Christmas
The Top 10 Toys This Christmas are designed with safety in mind, but a few precautions ensure a joyful experience.
First, always verify the recommended age range on packaging—Bitzee, for example, suits ages 5+, while LEGO Technic is better for 10+. This ensures the toy matches the child’s abilities and avoids small parts for younger kids.
Second, inspect toys for durability, especially for rough play. Sets like the Hot Wheels T-Rex Hauler are built tough, but regular checks for wear can prevent accidents.
Third, follow setup instructions, particularly for interactive toys like Beast Lab, which involves liquids and moving parts.
Finally, supervise initial play sessions, especially with tech-driven toys like Furby or Bitzee, to ensure kids understand how to use them safely. For independent testing and seasonal warnings, see Which?’s Christmas toy safety alert.
For more safety guidance, our Must-Have Christmas Toys guide includes tips on choosing age-appropriate gifts.
The Brands Powering Christmas 2024
The Top 10 Toys This Christmas come from industry giants renowned for quality and innovation.
Mattel leads with Barbie and Hot Wheels, delivering iconic playsets and action-packed fun.
Hasbro revives nostalgia with Furby, while Jazwares dominates plush with Squishmallows.
Character Options shines with interactive hits like Beast Lab.
LEGO remains a standout with intricate Technic sets, and VTech powers tech-driven toys like Bitzee.
These brands undergo rigorous testing to ensure safety and durability, Interstate making them trusted choices.
For a deeper look at their contributions, visit our Top 10 Christmas Toys 2025 page for brand-specific insights.
Don’t Miss Out—Shop Early!
The Top 10 Toys This Christmas are already in high demand, with retailers reporting low stock on Bitzee, Squishmallows, and the Barbie Dreamhouse.
Waiting too long risks missing out, especially as Black Friday and Cyber Monday intensify the rush.
Start shopping now to secure your picks and avoid December’s chaos.
If you’re cutting it close, our Last-Minute Christmas Toys guide offers in-stock options with fast delivery.
Monitor our Christmas Toy Deals page for real-time discounts and bundles to maximise savings.
Early action ensures you’ll have the perfect gift wrapped and ready.
Final Thoughts: A Christmas to Remember
The Top 10 Toys This Christmas are more than gifts—they’re moments of joy, creativity, and connection.
From Bitzee’s innovative tech to Squishmallows’ cuddly charm, these toys capture the magic of 2024’s festive season.
Backed by the Top 10 Christmas Toys list, they’re guaranteed to light up faces and create memories that last well into the new year.
Act fast, explore the full Top 10 Christmas Toys 2025 list, and check our Christmas Toy Deals page for the best prices.
With the Top 10 Toys This Christmas, you’re not just giving a gift—you’re delivering a festive experience that kids will cherish. Happy shopping!