Rainbow High Fashion Dolls
Rainbow High Fashion Dolls: Colourful Style Icons of Christmas 2022
A Rainbow of Creativity
The Rainbow High Fashion Dolls became a dazzling highlight of Christmas 2022, proudly earning a place on the Top 10 Christmas Toys 2022 list. Produced by MGA Entertainment, these dolls stand out for their bold fashion, vibrant personalities, and strong emphasis on creativity. Each Rainbow High doll embodies a unique colour of the rainbow, paired with distinctive outfits, accessories, and storylines that inspire imaginative play.
Recommended for ages 6 and up, Rainbow High Fashion Dolls are more than just stylish figures—they’re a full brand universe. With accompanying webisodes, YouTube content, and spin-off lines, they captured the hearts of kids who love storytelling, fashion, and friendship. Their blend of collectability and hands-on fashion fun made them one of the most coveted toys of the festive season.
Why Kids Love Rainbow High
The appeal of Rainbow High Fashion Dolls lies in their personalities and design. Each doll represents a bold colour palette—whether it’s Ruby Anderson in fiery red, Sunny Madison in bright yellow, or Jade Hunter in green. These identities are more than cosmetic; they influence the dolls’ hobbies, outfits, and even their fictional backstories.
This colourful variety means that children quickly form favourites while also wanting to collect the entire rainbow. The detailed clothing, which often includes multiple fabric layers, accessories, and removable shoes, makes them feel premium compared to many other dolls. Parents appreciated the balance of affordability and high-quality design, especially when compared to luxury collector dolls.
Unboxing the Rainbow High Experience
- 1 Rainbow High Fashion Doll with articulated joints
- 2 complete mix-and-match outfits
- Accessories such as handbags, jewellery, or hair tools
- Removable shoes for styling play
- Doll stand for posing and display
- Collector’s packaging with character artwork
The unboxing experience itself is part of the fun. MGA packaged the dolls with flair, ensuring that even opening the box felt special. The inclusion of a second outfit doubled the play value, letting kids restyle their dolls right from the start.
Fashion, Friendship, and Storytelling
Rainbow High dolls come with built-in storytelling potential thanks to their animated series and social media presence. Kids can watch their favourite characters on screen and then re-create or expand those stories at home. This tie-in with media made the dolls feel current and relevant, deepening their appeal in 2022.
Beyond the official narratives, children also used the dolls to create their own fashion shows, music videos, and friendship dramas. The articulated joints allowed for realistic posing, while the detailed clothes made every play session feel like a mini fashion shoot.
Educational and Developmental Value
Though they’re primarily about fun, Rainbow High Fashion Dolls offered clear developmental benefits. Dressing and redressing the dolls encouraged fine motor skills, while the focus on mix-and-match outfits promoted creativity. Children often used the dolls in group play, enhancing their communication, storytelling, and cooperation skills.
The emphasis on diversity and self-expression also resonated with parents. Rainbow High promoted inclusivity, showing children that fashion and creativity are for everyone.
Collectability and Expansion
One of the defining features of Rainbow High is its collectability. MGA released multiple series and spin-offs, including Shadow High (darker-themed dolls) and Junior High (younger versions of the main cast). This meant children could continually expand their collections, keeping the brand fresh and exciting.
By Christmas 2022, limited-edition dolls and special releases were especially popular, with some lines selling out quickly. This scarcity only added to the desirability, turning Rainbow High into a collector’s item for both kids and adult fans. ️
Why Rainbow High Became a Christmas Favourite
The Rainbow High Fashion Dolls stood out in 2022 because they combined premium design with mass-market accessibility. Unlike some fashion dolls that rely on brand nostalgia, Rainbow High carved its own identity by speaking directly to kids’ love of style, creativity, and bold self-expression.
Parents appreciated that the dolls came with multiple outfits and accessories, making them strong value-for-money gifts. Kids adored the fashion focus, collectability, and the chance to build a cast of characters with their own stories. Their spot on the 2022 DreamToys shortlist was well earned.
Alternatives You Might Consider
- Barbie Cutie Reveal — Barbie’s unboxing twist with fashion surprises.
- Squishmallows — plush, huggable toys for kids who prefer soft collectables.
- Magic Mixies Magical Cauldron — for children who love magic-themed surprises.
Buying Tips and Price Guide (£)
In 2022, Rainbow High dolls were typically priced between £25 and £35, with deluxe editions and special releases costing more. Limited stock during the peak shopping weeks led to inflated prices online, so savvy parents who shopped in November avoided the markups. Collectors often recommended buying directly from trusted retailers to ensure authenticity, as counterfeit dolls occasionally surfaced online.
For wider Christmas shopping guidance, check out our resources:
Best Christmas Toys 2025, Cheapest Christmas Toys, and Best Places to Buy Christmas Toys Online.
Brand Spotlight: MGA Entertainment
MGA Entertainment is behind some of the biggest toy trends of recent decades, including LOL Surprise, Bratz, and Na Na Na Surprise. With Rainbow High, they once again proved their ability to combine collectability, fashion, and storytelling into a toy line that defines Christmas trends. For more MGA highlights, explore our Top MGA Toys archive.
Final Verdict
The Rainbow High Fashion Dolls dazzled Christmas 2022 with their vibrant colours, fashionable designs, and collectable appeal. Their place on the Top 10 Christmas Toys 2022 list was no surprise—they offered creativity, inclusivity, and endless play opportunities. For kids who love fashion and storytelling, Rainbow High remains one of the most stylish and inspiring gifts of the season.
Want to know how they hold up after hours of styling fun? Read our full Rainbow High Fashion Dolls Review.
Festive Popularity and Collectability
The Rainbow High Fashion Dolls quickly became a must-have for 2022, with both kids and parents praising its balance of fun, creativity, and festive appeal. Many families reported that it became the centerpiece of playtime during the holidays, with children inventing imaginative stories and adventures. Its presence on the Top 10 Christmas Toys 2022 list confirmed its place as one of the year’s most sought-after gifts.
Gift Positioning for Christmas
When choosing gifts, parents often look for toys that deliver both excitement and lasting value. The Rainbow High Fashion Dolls managed to tick both boxes. It worked beautifully as a main present under the tree, while also being versatile enough to complement other playsets or toys from the same brand. As Christmas approached, stock began to thin, leading savvy shoppers to secure theirs early to avoid disappointment.
Brand Legacy
Mga has long been known for producing toys that dominate festive wishlists. The release of the Rainbow High Fashion Dolls continued this tradition, reinforcing the brand’s reputation as a Christmas powerhouse. Whether through innovative technology, creative design, or timeless appeal, the company has consistently delivered toys that light up living rooms during the holiday season.
Alternatives and Related Toys
- Squishmallows — for children who love cuddly and collectible plushies.
- Magic Mixies Magic Castle — another magical playset from 2022 with strong imaginative play value.
- Pokémon Elite Trainer Box — perfect for older kids and collectors who enjoy strategy and trading card games.
Buying Tips and Best Deals
Parents found that the Rainbow High Fashion Dolls was priced competitively, but like most top Christmas toys, its availability varied as December approached. To secure the best prices, many turned to early-season deals or tracked stock through major UK retailers. For money-saving strategies, see our guides: Best Christmas Toys 2025, Cheapest Christmas Toys, and Christmas Toy Deals.
Final Thoughts
The Rainbow High Fashion Dolls captured the spirit of Christmas 2022, blending fun, innovation, and collectability. Its popularity among children and recognition by the Toy Retailers Association secured its legacy as one of the year’s defining festive toys. Families who picked it up found it offered both immediate excitement and long-term play value, making it a brilliant addition to any Christmas morning.
Some links on our site are affiliate links. If you buy through them, we may earn a small commission — at no extra cost to you. 🎄
Available From:
Top 10 Christmas toys sell out very quickly, order now to avoid disappointment.