Squishmallows Review
Squishmallows Review
In this Squishmallows Review, we dive face-first into one of the softest, squishiest, and most viral toy crazes of recent years. Created by Jazwares, Squishmallows have taken the plush toy market by storm — blending irresistibly soft textures with quirky characters and a collector culture that shows no signs of slowing down.
They’re more than just cuddly toys — they’re huggable companions, pop culture icons, and mini therapy pillows all in one adorable package.
What’s in the Range?
Squishmallows don’t come in one box — they come in hundreds of characters and sizes, often sold individually or in themed bundles. Here’s what makes them stand out:
- Sizes: Ranges from clip-on 3.5-inch minis to oversized 24-inch mega-huggables
- Characters: Animals, food, mythical creatures, seasonal exclusives, licensed collabs (e.g. Pokémon, Disney)
- Super Soft Plush: Marshmallow-like texture, ultra-squishy filling
- Character Tags: Each Squishmallow has a name, backstory, and personality on their tag
- Collectible Value: Rare drops and limited editions fuel a global fan frenzy
No batteries. No screens. Just personality-packed plush that makes everyone smile — from toddlers to TikTok teens.
How It Works ️
There’s no real “gameplay” here — just glorious, squishy comfort and collecting. Kids cuddle them, stack them, trade them, and turn their bedrooms into rainbow plush kingdoms. The character bios (printed on the swing tags) add a layer of storytelling and identity, encouraging imaginative play and emotional bonding.
They double as pillows, backrests, travel companions, and emotional support plushies. And with new drops every season — Halloween, Christmas, Valentine’s, or full-on franchise tie-ins — the collection keeps growing and evolving.
In short? They’re as comforting as they are collectable.
What Parents and Kids Are Saying ️
The reviews? Giddy. Emotional. And occasionally competitive. Here’s what people are saying:
“My daughter sleeps with one under her head and one in her arms. Every night. Non-negotiable.”
“It started with one. We now have sixteen. I don’t even know how it happened.”
“They’re great for kids with anxiety — so soft, and the character stories make them feel personal.”
“I don’t care that I’m 35. I have a dragon Squishmallow named Drake and he lives on my sofa.”
Squishmallows offer more than a plushie — they’re comfort objects with personality. Parents love the quality. Kids love the characters. Everyone loves the squish.
Why It’s a Top Toy of 2022
Squishmallows landed easily on our Top 10 Christmas Toys 2022 list because they tick every box: affordable, collectable, cute, and comfort-driven. They’ve become a household name for good reason — everyone wants to hug one, and no two collections look the same.
The fact that they span so many ages — from preschoolers to teenagers to adults — makes them a rare cross-generational phenomenon. Plus, Jazwares has kept the line feeling fresh with regular new releases and surprise drops.
Best For Ages 3+
Officially suitable for ages 3 and up, but let’s be honest — there’s no upper limit. Ideal for:
- Kids who love cuddly comfort toys
- Collectors of cute and quirky characters
- Children with sensory needs or anxiety
- Gift-givers who want guaranteed smiles
Squishmallows are equally at home in a cot, on a teen’s bed, or in an adult’s office chair. And yes, they do come with their own fandom.
Parental Tips & Collector Notes
- Machine washable on a gentle cycle — very handy!
- Shop early — rare ones go fast, especially seasonal drops
- ️ Keep the tags intact if collecting — some resell for big bucks
- Great stocking filler or large gift depending on size
Easy to wrap, easy to gift, and impossible to dislike. Just beware — one Squishmallow leads to many.
Where to Buy
Squishmallows are widely available at The Entertainer, Smyths Toys, Claire’s Accessories, Amazon, and select supermarkets like ASDA and Tesco. Rarer ones often appear in specialty shops or as exclusive releases at events or online.
Prices vary from £6.99 (for minis) to £29.99+ (for large 16- or 20-inch versions). The price-to-cuddle ratio is top tier.
Final Verdict
Squishmallows are the ultimate cuddle companions — part collectible, part comfort toy, all-round delight. Whether you’re starting a collection or adding your 50th member, the appeal never fades.
That’s why these soft superstars easily snuggled their way onto our Top 10 Christmas Toys 2022 list. Warning: highly huggable. Side effects may include spontaneous joy.
See more on the Squishmallows product page.
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Available From:
Top 10 Christmas toys sell out very quickly, order now to avoid disappointment.