Trendy Toy Brands to Watch Out for in 2026

Introduction

As we step into 2026, the toy landscape is experiencing exciting transformations. New brands alongside revitalised classics are redefining how children play and learn. Let’s delve into the trendy toy brands captivating the imaginations of both children and parents this year.

Quick summary

A variety of new brands are emerging in the toy market.
Classic brands are updating their products to remain competitive.
Collectible toys are still on the rise, appealing to young fans.
STEM-focused toys are increasingly addressing educational needs.
Digital and tech toys are becoming vital in modern playtime.
Outdoor play is being promoted through innovative designs.

Outstanding Toy Brands for 2026

The toy industry in 2026 is alive with creative brands that are sure to catch the eye of shoppers. Here are some key names to consider:

1. LEGO

LEGO remains a firm favourite, offering new and innovative sets that appeal to both children and adults. Noteworthy expansions include the LEGO Technic and LEGO Friends lines. For the adult fans, LEGO Eiffel Tower is a stunning model that marries creativity with architectural skill.

2. Hasbro

Hasbro continues to be cherished, especially for its vast range of toy lines inspired by popular TV shows and movies. Children are particularly enthusiastic about toys related to the latest blockbuster films; you can find some great options in our guide on best selling toys that have emerged from a movie.

3. Mattel

Mattel is also creating a buzz with its iconic Barbie line, which has undergone refreshing changes to reflect modern diversity. Releases in 2026 include exclusive doll ranges aimed at inclusivity.

4. Ryan’s World

This brand is captivating the children’s market with its surprise toys, perfectly encapsulating the excitement of unboxing. Collectibles from Ryan’s World are in high demand, ideal for kids who love surprises. Their 2026 selection includes a new series of fun figures.

5. Spin Master

Renowned for innovative products like PAW Patrol and Tech Deck, Spin Master is broadening its range in 2026 with interactive gadgets that combine play and learning. They have some exciting new tech toys worth exploring further in our article on the best tech gadgets for kids.

Quick answers

What are the hottest collectible toys of 2026?

This year’s collectible toys showcase thrilling new editions from brands like Funko, LEGO, and Ryan’s World. You can explore the full selection in our guide on the hottest collectible toys of 2026.

Which toy brands focus on STEM education?

Brands such as LEGO and Learning Resources are leading the way with engaging toys that foster STEM learning. Check out 2026’s top STEM toys to discover the finest options.

Are there tech gadgets specifically for kids available this year?

Yes, there’s a wealth of tech gadgets designed for children in 2026 that promote learning and creativity. Take a look at our list of best tech gadgets for kids.

What role do traditional toys play in 2026?

Traditional toys continue to hold an important place, with brands enhancing their offerings to engage children in a tech-driven world. The focus is firmly on quality and educational value.

Are outdoor toys becoming more popular?

Absolutely! Many brands are championing outdoor play through innovative designs that encourage children to be active and interact with their surroundings.

Where can I find gifts for my child’s first Christmas?

For inspiration on presents for a baby’s first Christmas, consult our guide on the best Christmas gifts for baby’s first Christmas.

Key takeaways

Look for LEGO, Hasbro, and Mattel as leading brands this year.
Collectibles and surprise toys are engaging children in unique ways.
STEM toys are crucial for learning and development.
Interactivity in toys is increasing, blending learning with play.
Outdoor play supports an active lifestyle, reflected in modern toy designs.

Related reading

6. Playmobil

Playmobil continues to delight children with imaginative playsets that promote storytelling and creativity. This year, they’re introducing themed sets that explore various cultures and historical periods, offering both fun and educational experiences. Their historical series features detailed designs and authentic accessories, providing a fantastic hands-on way for children to learn about history, appealing to parents seeking enriching play options.

7. Crayola

Crayola has refreshed its line to inspire the creative minds of 2026. With innovative products like Colour Wonder, mess-free art supplies, and interactive drawing tablets, Crayola is perfect for budding artists and parents looking to maintain some order. Their themed art kits, particularly those linked to popular children’s movies, are flying off the shelves. The company’s focus on creativity without the mess allows children to express themselves freely.

8. Osmo

Osmo is leading the way in educational toys, blending physical play with digital interaction. This year, they’ve released new games that enhance STEM skills through interactive challenges. For example, one of their latest games involves solving puzzles using physical pieces that interact with an iPad, fostering critical thinking and problem-solving skills. This unique approach not only engages children but also ensures that screen time is productive, satisfying parents seeking educational value in tech toys.

9. Melissa & Doug

Renowned for their emphasis on craftsmanship and educational play, Melissa & Doug remains a trusted choice

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